Why we are building it
The world’s commerce web is much larger and more varied than a list of household names. Independent designers, category specialists, marketplaces and digital-first brands all contribute to it, yet comparable information about their web presence remains fragmented across countries and platforms.
We are creating shared market infrastructure: living country directories and an explainable ranking system that can make discovery easier, help operators benchmark responsibly and give researchers a clearer view of digital commerce.
What the index means today
The current product is an early public prototype beginning with Pakistan. It combines a broad seed directory with repeatable observations of public website signals. We are also piloting automated store discovery, with every newly discovered domain held for editorial review before publication. Our crawler transparency page explains this process and its boundaries.
An “observed” score reflects evidence our systems have measured; a baseline score is an editorial starting value used while coverage is being validated. Scores are not traffic estimates. They do not yet measure sales, orders or customer satisfaction, and a high position is not an endorsement.
Our principles
Prefer reproducible public evidence over unexplained estimates.
Show what influences a result and label uncertainty honestly.
Respect each country’s categories, commerce systems and operating realities.
Give businesses a path to flag errors and add context.
From country directories to global intelligence
We plan to expand country by country, collect observations on a consistent schedule and apply a common, versioned global methodology. Local categories and market context may differ, but scoring rules and evidence labels must remain comparable.
Later, authorized store owners may choose to verify selected aggregate facts through narrowly scoped connections. Country and category rankings become credible only when coverage, freshness and signal quality reach published thresholds.
Help shape the map
Store owners and community members can submit missing domains, suggest categories or request factual corrections within an active country index. Individual stores belong alongside major retailers and marketplaces when they operate a genuine e-commerce website serving that market.
Pakistan is our first active directory. Additional markets will be introduced through the same country architecture as coverage and local knowledge develop. E-commerce Index is owned and operated globally by RunMyCo, Inc. Novator Technologies (SMC-Private) Limited is its founding technology and Pakistan implementation provider.
Services performed by Novator for RunMyCo are separately scoped and billed. These intercompany and commercial relationships do not influence directory inclusion, observations, editorial coverage or rankings.