Global alliance programme

Build a stronger
commerce ecosystem.

We work with technology companies, commerce infrastructure providers, service specialists and research organisations to help online businesses operate, improve and grow across markets.

Explore a partnership →Our independence policy
THE NON-NEGOTIABLE

Partnerships create value.
They never purchase rank.

Commercial customers, affiliates, sponsors, service partners and perk providers receive no advantage in store inclusion, technical observations or ranking scores. Disclosures remain visible wherever a relationship could affect interpretation.

01 · WAYS TO COLLABORATE

Choose the relationship that fits.

We prefer partnerships with a defined audience, measurable benefit and transparent status.

01Technology alliance

Build better infrastructure

Platforms, hosting, security, analytics, communications and AI providers supporting modern commerce teams.

Integrations · education · technical programmes
02Perk provider

Offer practical value

Credits, trials, preferred commercial terms, implementation support and other benefits for eligible verified stores.

Clear eligibility · real availability · published terms
03Implementation partner

Help businesses execute

Agencies, ERP specialists, developers, consultants and operational providers with relevant market experience.

Services · integration · enablement
04Research & data

Improve market intelligence

Academic, industry and public-interest collaboration on coverage, methodology and responsible aggregate evidence.

Research · standards · open datasets
05Country launch partner

Bring local context

Organisations helping establish credible categories, coverage and ecosystem relationships in a new country index.

Local knowledge · market access · outreach
06Affiliate or sponsor

Support useful content

Commercial relationships are considered when relevant to store operators and capable of being disclosed clearly.

Labelled links · sponsored work · no ranking influence
02 · PARTNER VALUE

A useful place in the ecosystem.

Reach relevant operators

Connect with store owners, commerce managers and implementation teams through practical, market-specific contexts.

Make benefits discoverable

Present verified offers and eligibility rules in the Resources and Perks experience without overstating availability.

Contribute expertise

Support guides, comparisons, events, research and implementation knowledge with clear authorship and disclosures.

Enter new markets responsibly

Work through country directories that recognise local payments, logistics, platforms, regulation and operating realities.

03 · VISIBLE STATUS

Every relationship should be legible.

We will not describe an idea as an active benefit or approved partnership.

In discussion

An opportunity is being explored; no benefit or endorsement is implied.

Approved partner

The relationship and public description have been reviewed.

Benefit available

Eligibility, terms and redemption route are published and active.

Affiliate relationship

E-commerce Index may receive compensation from a labelled link or referral.

Sponsored

A partner funded the identified content, programme or event.

Novator-delivered service

The product or service is owned or delivered by Novator Technologies, a related founding provider to RunMyCo, Inc.

04 · HOW IT WORKS

From proposal to public programme.

  1. Fit review

    We assess audience relevance, country scope and the practical value being proposed.

  2. Terms and safeguards

    We agree responsibilities, eligibility, disclosure, data handling and measurement.

  3. Programme setup

    We prepare the listing, benefit, content, integration or market-launch activity.

  4. Publish and review

    The relationship is labelled, monitored and updated when availability or terms change.

05 · START A CONVERSATION

Propose an alliance.

Tell us what your organisation provides, the markets you serve, the audience benefit and the partnership type you have in mind.

Partnership proposal

Include your organisation, website, role, target markets, proposed benefit and preferred next step.

Send a partnership proposal →Proposals are reviewed for fit. Submission does not establish a partnership or public listing.