Pakistan's startup economy built around commerce.

abhi.com.pk · Karachi, Pakistan

Embedded finance

ABHI

A Pakistan-founded embedded-finance platform providing earned-wage access, payroll and working-capital products to employers, employees and businesses.

Series AEarned wage accessPayroll finance

UndisclosedOnline store builderMerchant payments

ANOC

anoc.pk · Pakistan

A Pakistan-focused e-commerce platform for online storefronts, payments, COD orders and courier connections.

adalfi.com · Lahore, Pakistan

Lending infrastructure

AdalFi

A Pakistan credit-infrastructure company helping banks originate and underwrite digital loans using data-led credit models.

SeedBanking technologyCredit scoring

Quick commerce and logistics

AShutdown

Airlift Technologies

airlifttech.com · Lahore, Pakistan

A Pakistan-founded mobility startup that pivoted to quick commerce and permanently ceased operations in July 2022.

ShutdownQuick commerceGrocery delivery

asaanretail.io · Pakistan

Asaan Retail

A Pakistan-built platform from NeoShift Technologies that helps online retailers manage marketplace orders, inventory, fulfilment and accounting.

UndisclosedOmnichannel commerceInventory management

Automotive services marketplace

AUndisclosed

AutoGenie

autogenie.pk · Lahore, Pakistan

A Lahore-founded on-demand marketplace for vehicle maintenance and repair services.

SeedVehicle maintenanceOn-demand services

Beauty and lifestyle commerce

Bagallery

bagallery.com · Karachi, Pakistan

A Pakistan-based beauty, fashion and lifestyle e-commerce marketplace offering local and imported brands.

Series AE-commerce marketplaceBeauty retail

bazaartech.com · Karachi, Pakistan

Commerce technology

Bazaar Technologies

A Pakistan-based commerce and financial-services platform serving consumers, retailers and businesses through digital procurement, distribution and payments products.

GrowthB2B marketplaceProcurement

beautyhooked.com · Lahore, Pakistan

BUndisclosed

Beauty marketplace

BeautyHooked

A Lahore-founded marketplace for discovering and booking beauty and wellness services.

SeedAppointmentsBeauty services

Restaurant technology and SaaS

Blink

blinkco.io · Karachi, Pakistan; Riyadh, Saudi Arabia

A Pakistan-founded restaurant technology company that emerged from Eat Mubarak's 2020 pivot. Blink provides direct ordering, point-of-sale, delivery, customer engagement and analytics software for restaurants and retailers across Pakistan and the GCC.

SeedRestaurant management systemPoint of sale

bookme.pk · Lahore, Pakistan

Ticketing marketplace

Bookme

A Pakistan travel and entertainment marketplace for booking transport, flights, hotels, cinema and event tickets.

Series ATravel technologyE-ticketing

brandverse.io · Karachi, Pakistan

BUndisclosed

Retail technology

Brandverse

A Pakistan retail-technology company that developed product-data and merchant-commerce tools including Chikoo.

SeedChikooMerchant software

Digital freight marketplace

BridgeLinx

bridgelinxpk.com · Lahore, Pakistan

A Lahore-based digital freight marketplace connecting shippers and transporters.

SeedFreight technologyLogistics

bykea.com · Karachi, Pakistan

Mobility and delivery

Bykea

A Pakistan technology platform operating two-wheeler mobility, parcel delivery and financial-services products.

Series BLast-mile deliveryRide hailing

cal-cart.com · Lahore, Pakistan

Marketing technology

CalCart

A Pakistan-founded advertising-technology company connecting brands with shoppers and passengers through interactive retail and in-ride media.

UndisclosedRetail mediaShoppable advertising

carfirst.com · Karachi, Pakistan

CShutdown

Automotive marketplace

CarFirst

A Pakistan used-vehicle marketplace that operated online and through physical purchase and sale centres.

Series AUsed vehiclesManaged marketplace

cheetay.pk · Lahore, Pakistan

CShutdown

On-demand commerce

Cheetay

A Lahore-founded on-demand delivery and e-commerce platform operated within Jabberwock Ventures.

Series BFood deliveryLast-mile logistics

chotuapp.com · Karachi, Pakistan

Local commerce platform

ChotuApp

A Karachi-based platform connecting nearby shops with customers for multi-store ordering and local delivery.

UndisclosedRetail technologyLast-mile delivery

clicky.pk · Lahore, Pakistan

Fashion marketplace

Clicky.pk

A Lahore-founded online fashion marketplace connecting shoppers with apparel and lifestyle products.

Pre-Series AFashion e-commerceMarketplace

cloudways.com · Global; Pakistan operating subsidiary

Acquired

Managed cloud hosting

Cloudways

A Pakistani-founded managed cloud-hosting platform for small and medium-sized businesses, agencies and digital-commerce operators. The acquired legal entity was incorporated in Malta and maintained a Pakistan operating subsidiary.

ExitedSaaSMerchant infrastructure

creditbook.pk · Karachi, Pakistan

Merchant fintech

CreditBook

A Pakistan merchant-fintech company that began with digital bookkeeping and expanded into regulated financing products for small businesses.

Pre-Series ADigital bookkeepingSME finance

app.dastgyr.com · Karachi, Pakistan

DActive

B2B commerce

Dastgyr

A Pakistan-founded B2B commerce platform digitising wholesale procurement and supply chains for retailers and enterprises.

Series AWholesale marketplaceProcurement

dawaai.pk · Karachi, Pakistan

DActive

Digital pharmacy

Dawaai

A Karachi online pharmacy delivering medicines and healthcare products to consumers.

VentureHealth commerceMedicine delivery

digikhata.pk · Faisalabad, Pakistan

DActive

Merchant software

DigiKhata

A Pakistan-based bookkeeping and merchant-services platform for small businesses. Its Digi Dokaan product enables users to create an online store.

SeedBookkeepingMerchant fintech

Food supply-chain technology

EUndisclosed

Easyfresh Tech

easyfreshtech.com · Pakistan

A Pakistan agritech company connecting farmers and produce supply chains with retailers; current operating status is not confirmed.

SeedAgriculture commerceProduce distribution

Food delivery and restaurant technology

EPivoted

Eat Mubarak

eatmubarak.pk · Karachi, Pakistan

A Pakistani food-discovery and delivery startup that changed direction during the COVID-19 period. The original aggregator model became Blink, an active restaurant technology and SaaS company operating across Pakistan and the GCC.

PivotedFood deliveryRestaurant discovery

Food ordering marketplace

EAcquired

EatOye

eatoye.pk · Karachi, Pakistan

A Pakistan-founded online food-ordering marketplace that was acquired and integrated into foodpanda.

AcquiredRestaurant marketplaceFood delivery

everystore.pk · Islamabad, Pakistan

EActive

Local commerce platform

Everystore

An Islamabad-based local-commerce platform connecting nearby shop inventory with consumers.

UndisclosedRetail marketplaceLocal inventory

findmyadventure.pk · Karachi, Pakistan

FAcquired

Travel marketplace

FindMyAdventure

A Karachi-founded marketplace for discovering and booking tours, activities and domestic travel experiences.

AcquiredToursActivities

finja.pk · Lahore, Pakistan

FAcquired

Digital lending

Finja

A Pakistan fintech platform providing digital lending, business payments, payroll and regulated peer-to-peer lending services.

AcquiredSME financePayments

FActive

fishry.com · Lahore, Pakistan

Fishry

A Lahore-built managed e-commerce platform enabling retailers to launch and operate online stores.

BootstrappedOnline store builderRetail SaaS

FActive

foree.co · Karachi, Pakistan

Foree

A Pakistan digital-payments platform providing account-linked transfers, bill payments and merchant checkout services.

UndisclosedPayment appPayment gateway

forrun.co · Karachi, Pakistan

FAcquired

Last-mile logistics

Forrun

A Karachi-founded technology-driven delivery service that supported online marketplaces, restaurants and merchants.

AcquiredOn-demand deliveryE-commerce logistics

ginkgoretail.com · Lahore, Pakistan

GActive

Retail operating system

Ginkgo Retail

A Lahore-based e-commerce operating system for brands that automates orders, inventory, fulfilment and sales across channels.

UndisclosedOmnichannel commerceOrder management

Merchant savings platform

GActive

Golootlo

golootlo.pk · Karachi, Pakistan

A Pakistan merchant-discovery and savings platform using QR, cards and partner integrations to connect consumers with offers.

UndisclosedMerchant networkDiscounts

grocerapp.pk · Lahore, Pakistan

GActive

Online grocery

GrocerApp

A Pakistan online-grocery platform offering app-based ordering and delivery of household essentials.

Series AGrocery deliveryConsumer commerce

haball.pk · Karachi, Pakistan

HActive

B2B payments

Haball

A Pakistan B2B payments and supply-chain-finance platform serving enterprises, distributors and retailers.

GrowthSupply-chain financeCorporate payments

Online retail marketplace

HUndisclosed

HighStreet Pakistan

high-street.pk · Pakistan

A Pakistan online retailer of health, beauty and fashion products documented in the SOSV portfolio. Current operations are not confirmed.

Pre-SeedBeauty commerceFashion commerce

IActive

instaworld.pk · Karachi, Pakistan

InstaWorld

A Karachi-based logistics and merchant-payment platform for Pakistan online sellers, combining courier delivery, order tracking and same-day COD settlement.

SeedCourier aggregationCash-on-delivery settlement

UndisclosedB2B marketplaceAgriculture supply chain

JUndisclosed

Agriculture commerce

Jiye Technologies

jiyetech.co · Pakistan

A Pakistan-based B2B agriculture marketplace connecting farmers and retailers through Jiye Kissan. The investor lists it as active; current website reachability was not confirmed.

jugnu.pk · Lahore, Pakistan

JPivoted

B2B commerce

Jugnu

A Pakistan B2B commerce platform connecting neighbourhood retailers with suppliers and manufacturers.

Series AKiryana procurementRetail technology

kalpayfinancials.com · Pakistan

KActive

Buy now, pay later

KalPay

A Pakistan Shariah-aligned financing platform offering instalment payments through e-commerce merchants and financing for productive assets and education.

SeedConsumer financingMerchant payments

KAcquired

keenu.pk · Karachi, Pakistan

Keenu

A regulated Pakistan payments platform serving consumers and merchants through wallets, acquiring and payment infrastructure.

AcquiredElectronic money institutionMerchant acquiring

kravemart.com · Karachi, Pakistan

Exited

Quick commerce

Krave Mart

A Pakistan-founded online grocery and essentials delivery startup. inDrive Group acquired a majority shareholding through Suol Innovations Limited. Krave Mart continues to operate as an active consumer service and supports inDrive.Groceries in Pakistan.

ExitedOnline groceryE-commerce delivery

kuickpay.com · Karachi, Pakistan

KActive

Merchant payments

KuickPay

A Pakistan-based payment aggregation platform providing online checkout, payment links, point-of-sale tools and bill-payment infrastructure for businesses.

UndisclosedPayment aggregationCheckout API

laam.pk · Lahore, Pakistan

LActive

Fashion marketplace

LAAM

A Lahore-based South Asian fashion marketplace and seller-infrastructure company serving buyers in Pakistan and international markets.

SeedSouth Asian fashionCross-border commerce

mytm.co · Lahore, Pakistan

Fintech infrastructure

MYTM

A Lahore-founded fintech platform providing wallets, merchant payments, lending and banking technology.

SeedDigital paymentsWallets

mandiexpress.pk · Karachi, Pakistan

MUndisclosed

Agri-commerce

MandiExpress

A Pakistan agri-commerce venture built to connect fresh-produce supply with households and businesses.

SeedFresh produceGrocery supply

markaz.app · Islamabad, Pakistan

Social commerce

Markaz

A Pakistan social-commerce platform enabling people to source products, operate reseller businesses and fulfil customer orders.

SeedReseller marketplaceMicro-enterprise

mawazna.com · Lahore, Pakistan

Insurance marketplace

Mawazna

A Pakistan-based online marketplace where consumers compare and buy insurance products from multiple insurers.

UndisclosedFintech marketplaceDigital insurance

medznmore.com · Karachi, Pakistan

MShutdown

Digital pharmacy

MedznMore

A Karachi-founded digital pharmacy and health-commerce platform.

Pre-Series AHealth commerceMedicine delivery

moveittech.com · Pakistan

Logistics technology

MoveIt Solutions

A Pakistan-based technology-enabled logistics company offering on-demand transport, parcel delivery and store-delivery services.

SeedStore deliveriesFleet operations

munchieshome.com · Karachi, Pakistan

MShutdown

Quick commerce

Munchies

A Pakistan instant-snacking commerce venture created by VentureDive and Unilever Pakistan.

Pre-Series ASnack deliveryDirect-to-consumer

nayapay.com · Karachi, Pakistan

Payments and fintech

NayaPay

A Pakistan-based electronic money and payments platform offering consumer accounts, card and wallet services, merchant payments and business payment tools.

SeedElectronic moneyDigital wallet

neem.io · Karachi, Pakistan

NActive

Payments infrastructure

Neem

A licensed Pakistan financial-infrastructure platform providing business payments, embedded wallets and finance products.

SeedEmbedded financeBusiness payments

oneloadpk.com · Lahore, Pakistan

OActive

Merchant payments

OneLoad

A Pakistan fintech platform enabling micro-retailers to provide payments, banking and digital services.

Series ARetailer networkDigital payments

oneship.ai · Islamabad, Pakistan

OActive

Courier aggregation

OneShip

A Pakistan-focused courier aggregation platform combining merchant order sync, shipping, fulfilment and tracking.

UndisclosedE-commerce logisticsFulfilment

oraan.com · Karachi, Pakistan

OActive

Consumer fintech

Oraan

A Pakistan fintech platform designed around savings, credit and financial access for women.

SeedSavingsCredit

pakwheels.com · Lahore, Pakistan

Automotive marketplace

PakWheels

A Lahore-based digital automotive marketplace for vehicle discovery, buying, selling and related services.

GrowthClassifiedsVehicle commerce

gopayfast.com · Islamabad, Pakistan

Payment gateway

PayFast Pakistan

A Pakistan payment-technology platform enabling online merchant acceptance, subscriptions and Raast P2M payments.

Corporate ventureMerchant acquiringRaast P2M

paysa.com.pk · Islamabad, Pakistan

Payments and fintech

PaySa

Pakistan payments company offering merchant point-of-sale acceptance, transaction reporting and settlement tools. The State Bank of Pakistan lists PaySa Technologies (Pvt.) Ltd. with in-principle approval for electronic-money services; this is not a commercial-operations EMI license.

UndisclosedMerchant paymentsPoint of sale

Marketing and customer engagement

PShutdown

Perkup

perkup.app · Karachi, Pakistan

A Karachi-based customer-engagement platform that helped local businesses increase customer visits and spending. The startup is no longer active.

ShutdownCustomer loyaltyMerchant software

postex.pk · Lahore, Pakistan

Logistics and fintech

PostEx

A Pakistan-founded commerce infrastructure company combining parcel logistics, cash-on-delivery settlement, merchant financing, payments and business software.

Pre-Series AE-commerce logisticsGrowth capital

priceoye.pk · Islamabad, Pakistan

Electronics marketplace

PriceOye

A Pakistan managed marketplace focused on smartphones, televisions, appliances and other consumer-electronics products.

SeedManaged marketplaceConsumer electronics

Manufacturing intelligence

Procheck

procheck.io · Pakistan

A Pakistan-founded manufacturing intelligence platform that evolved from anti-counterfeiting and track-and-trace tools into factory analytics.

UndisclosedSupply-chain technologyProduct traceability

BNPL and installment commerce

Qist Bazaar

qistbazaar.pk · Karachi, Pakistan

A Pakistan-based Shariah-compliant buy now, pay later and installment-commerce company connecting consumers with electronics, appliances, motorcycles and household products while extending access to structured payment plans.

Series AShariah-compliant financeConsumer finance

RActive

repairdesk.co · Wilmington, Delaware, US; Lahore operations

RepairDesk

A Pakistan-founded repair-shop operating platform for point of sale, inventory, service tickets, payments and customer communication, serving merchants globally.

UndisclosedRepair-shop softwarePoint of sale

RAcquired

withrider.com · Karachi, Pakistan

Rider

A Pakistan-founded technology-led parcel delivery business for online sellers. Public sources mark the startup acquired, while current service materials identify TPL Logistics Limited as the operating entity.

ExitedLast-mile deliveryMerchant logistics

RActive

runcourierpk.com · Pakistan

Run Courier

A Pakistan-based logistics technology platform for e-commerce merchants, combining couriers, orders and COD workflows.

UndisclosedCourier aggregationOrder management

SAcquired

sadapay.pk · Islamabad, Pakistan

SadaPay

A Pakistan electronic money institution providing a digital wallet and Mastercard debit card.

AcquiredElectronic money institutionWallet

getsafepay.pk · Karachi, Pakistan

Payments infrastructure

Safepay

A Pakistan-focused merchant payments platform licensed by the State Bank of Pakistan as a Payment System Operator and Payment Service Provider for e-commerce gateway services.

SeedPayment gatewayPayment orchestration

salesflo.com · Karachi, Pakistan

Salesflo

A Karachi enterprise SaaS company digitising sales, distribution and retail execution.

BootstrappedSales automationDistribution management

sastaticket.pk · Karachi, Pakistan

Travel marketplace

Sastaticket.pk

A Pakistan online travel marketplace for flights, hotels, buses and holiday bookings.

Series AOnline travel agencyTicketing

savyour.com.pk · Karachi, Pakistan

SShutdown

Commerce enablement

Savyour

A Pakistan cashback and affiliate-commerce platform that connected consumers, merchants and brands. Its official domain now presents a goodbye page.

ShutdownCashbackAffiliate commerce

Digital health infrastructure

Sehat Kahani

sehatkahani.com · Karachi, Pakistan

A Pakistan digital-health platform providing telemedicine, e-clinics and enterprise health services.

Series ATelemedicineE-clinics

E-commerce logistics software

ShipFox

shipfox.pk · Lahore, Pakistan

A Lahore-built software platform connecting Shopify merchants with Pakistani couriers and COD reconciliation workflows.

UndisclosedCourier integrationsCOD reconciliation

shipx.pk · Karachi, Pakistan

Shipx

A Karachi-based technology-enabled courier focused on e-commerce delivery and COD settlement.

UndisclosedCash on deliveryLast-mile delivery

shopistan.pk · Lahore, Pakistan

Shopistan

A Lahore commerce-software company providing online-store and omnichannel retail infrastructure.

SeedOmnichannel commerceE-commerce software

simpaisa.com · Karachi, Pakistan

Payments infrastructure

Simpaisa

A Pakistan-founded payment technology platform for acquiring, disbursements, remittances and digital-service monetisation.

SeedPayment acquiringDisbursements

snappretail.io · Karachi, Pakistan

Retail technology

SnappRetail

A Pakistan retail-technology platform providing point-of-sale and digital operating tools to traditional retailers.

Pre-seedPoint of saleMerchant software

getstorefly.com · Pakistan

Storefly

An online-store platform for Pakistani retailers with local payments, COD, WhatsApp and courier workflows.

UndisclosedOnline store builderCOD verification

Home services marketplace

SShutdown

Sukoon

sukoon.com.pk · Karachi, Pakistan

A Pakistani online marketplace that connected households with screened maintenance workers. It stopped taking orders and shut operations in December 2019.

ShutdownServices marketplaceHome maintenance

swag-kicks.com · Karachi, Pakistan

Recommerce

Swag Kicks

A Pakistan-based recommerce company for authenticated pre-owned sneakers, footwear, apparel and streetwear, supported by inventory technology for one-of-one goods.

SeedCircular fashionFootwear marketplace

TShutdown

tag.pk · Islamabad, Pakistan

TAG

A Pakistan fintech that piloted an electronic-money wallet before its regulatory approvals were revoked.

SeedElectronic money institutionWallet

ExitedE-commerce logisticsLast-mile delivery

Acquired

Logistics and fulfilment

TRAX

trax.pk · Pakistan

A Pakistan logistics business focused on e-commerce delivery, warehousing, retail logistics and related fulfilment services. TRAX became a wholly owned subsidiary of Secure Logistics Group Limited through a court-sanctioned share-swap scheme effective 1 April 2025. The parent subsequently adopted the name Secure Logistics - Trax Group Limited.

tajir.app · Lahore, Pakistan

B2B commerce

Tajir

A Pakistan B2B marketplace helping neighbourhood stores compare prices, source inventory and arrange delivery.

Series AWholesale marketplaceRetail distribution

tazahtech.com · Lahore, Pakistan

TStatus undisclosed

Agriculture commerce

Tazah

A Pakistan B2B agriculture marketplace created to connect farmers and produce buyers while improving fresh-produce supply chains.

Pre-seedB2B marketplaceFresh produce

tezfinancialservices.pk · Karachi, Pakistan

TAcquired

Digital lending

Tez Financial Services

A Karachi digital non-bank microfinance company providing rapid small loans to underserved consumers.

AcquiredNano lendingNon-bank microfinance

tradeunleashed.com · Lahore, Pakistan

Trade Unleashed

A Pakistan-built cloud retail platform unifying physical and online sales, inventory, manufacturing, accounting and fulfilment.

UndisclosedOmnichannel commerceCloud POS

truckitin.com · Karachi, Pakistan

TStatus undisclosed

Logistics technology

Truck It In

A Pakistan-founded road-freight technology platform connecting shippers with truckers and digitising freight operations.

SeedRoad freightB2B marketplace

trucksher.com · Karachi, Pakistan

TAcquired

Digital freight

TruckSher

A Pakistan digital trucking marketplace connecting shippers with truck owners and drivers.

AcquiredTrucking marketplaceLoad matching

Less-than-truckload logistics

Truckistan Technologies

truckistan.io · Karachi, Pakistan

A Pakistan technology-enabled less-than-truckload logistics company serving business shippers.

SeedDigital freightB2B logistics

trukkr.ai · Karachi, Pakistan

Logistics fintech

Trukkr

A Pakistan logistics technology company combining freight operations with financial services for transport businesses.

SeedFreight technologyWorking-capital finance

udhaar.pk · Karachi, Pakistan

UActive

Merchant software

Udhaar Book

A digital bookkeeping and business-management app for Pakistan micro and small merchants, with inventory, invoicing, attendance and payroll tools.

SeedBookkeepingInventory management

unityretail.com · Karachi, Pakistan

UUndisclosed

E-commerce fulfilment

Unity Retail

A Karachi retail-technology and fulfilment platform serving online merchants.

SeedRetail SaaSWarehousing

UndisclosedBrand operationsInventory

VBeta

Commerce software

Valtriox

valtriox.com · Pakistan

A Pakistan-built, founder-led beta workspace for selected order, inventory, customer and marketing workflows.

voyagefreight.co · Lahore, Pakistan

VActive

Digital freight

Voyage

A Pakistan-based technology-enabled freight and supply-chain company digitising international shipping and related logistics.

SeedFreight forwardingWarehousing

walee.pk · Islamabad, Pakistan

WActive

Marketing technology

Walee

An Islamabad-founded marketing-technology platform for creators, brands, social commerce and campaign intelligence.

SeedInfluencer marketingSocial commerce

WActive

webx.pk · Karachi, Pakistan

Webx Ecommerce

A Karachi-built e-commerce platform enabling merchants to launch and operate online stores.

SeedOnline store builderRetail SaaS

xstak.com · Lahore, Pakistan

XActive

Retail operating system

XStak

A Lahore retail operating system for omnichannel commerce, payments, inventory, loyalty and business intelligence.

Pre-SeedOmnichannel commercePayments

zaraye.co · Karachi, Pakistan

ZStatus undisclosed

B2B procurement

Zaraye

A Pakistan B2B procurement platform built to help manufacturers source raw materials and access working capital.

Pre-seedRaw materialsWorking capital

zarya.app · Lahore, Pakistan

ZUndisclosed

Social commerce

Zarya

A Lahore-founded social-commerce platform helping small sellers source products, arrange delivery and collect payments.

Pre-SeedB2B marketplaceReseller enablement

bsecure.pk · Karachi, Pakistan

Checkout infrastructure

bSecure

A Karachi-based one-click checkout and payments orchestration platform for online merchants.

UndisclosedPayment gateway aggregationE-commerce software